A logo is more than a single file.
An organized handoff for vector sources, screen assets, print files and a clear identity guide.
Read the articleTALHA KORKMAZ / DESIGN NOTES
An idea,
before the frame.
Practical notes on identity, print, visual hierarchy, motion and AI. The decisions behind an image, from the first brief to the final file.
LOOK / THINK / MAKE
The tool changes. The reason for a design decision still matters.
Explore the notesFROM IDEA TO PRODUCTION
Design journal.
9 articles
One final check before sending to print.
Dimensions, bleed, text, color and version control: a practical review sequence for the production handoff.
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What do we notice first in a design?
How headlines, images and space work together: evaluating a composition through its actual reading order.
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What to say instead of “make it more striking”.
Clear briefs and useful revision feedback: a shared review language for agencies and brand teams.
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A considered AI video starts with a clear brief.
From an idea to a storyboard, shot list and delivery plan: a practical structure for developing a brand video.
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Image to video: think in three layers of motion.
Separate camera, subject and environmental motion to write clearer video prompts and assess results deliberately.
Read the articleEditorial scenes on this page were created with AI to illustrate the topics. They are not commissioned client projects. Real projects are presented separately in the portfolio.
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