01A page system suited to the content
Dense text and image-led catalogues need different layouts. I define columns, margins and visual areas from content samples. The system should accommodate different sections while keeping a recognisable structure throughout the publication.
02Typography and reading rhythm
Body text, section titles, captions and footnotes each have a role. Typeface, size, leading and heading levels make these differences clear. I consider how text and images flow across page turns, so the internal pages receive the same attention as the cover.