TALHA KORKMAZ / SERVICES
Logo design considered together with colour, typography and practical rules for a brand’s visual identity.
Let’s discuss the project
HOW DOES THIS WORK DEVELOP?
I consider how a logo will be used every day as well as how it looks in its first presentation. The brand name, audience and intended uses shape our decisions on form, colour and type. We can define a logo-focused project or a visual identity system with selected applications.
We discuss what the brand does, how it wants to be perceived and where it will appear. These details inform the lettering, need for a symbol and overall character. References help make preferences and expectations concrete.
A logo may need to work at small sizes, in one colour or on different backgrounds. I examine the selected design in these conditions and define the necessary variations. Legibility and the behaviour of details at smaller scales are part of development.
THE IDEA TAKES SHAPE
From the first brief to the final delivery, every step follows the same visual direction.
Depending on scope, we select primary and supporting colours, typefaces and basic layout principles. I test these choices in the agreed applications. The aim is a clear visual framework the team can refer to when creating subsequent material.
The logo files can be accompanied by guidance on placement, clear space and suitable backgrounds. We define the detail of the guidelines and the applications before starting. Logo delivery, identity guidelines and application design each have their own agreed scope.
Deliverables and file requirements are agreed individually for each brief.
We discuss the name, activity, audience and expectations, and distinguish logo scope from identity applications.
I work with lettering, symbols and form, and we evaluate directions alongside their intended uses.
I refine the logo, test scale and backgrounds, and develop colours, type and applications where included.
I prepare the approved variations, usage notes and identity files listed in the brief.
LET’S DEFINE THE NEED
A few sentences in response to these questions are a useful starting point for understanding your needs and defining the scope.
Yes. Variations, file formats and basic usage notes are agreed at the start. Guidelines, stationery and other applications can be scoped separately.
We can review the current files and applications, then distinguish any logo changes from colours, type and layout development.
Appropriate vector and raster formats can be included. Colour versions and dimensions are prepared for the intended uses; print applications also require the producer’s technical specifications.