TALHA KORKMAZ / SERVICES
Visual communication designed for its physical setting, from printed material read up close to billboards seen from a distance.
Let’s discuss the project
HOW DOES THIS WORK DEVELOP?
A street poster and a brochure offer different viewing times and distances. I develop the design around its physical dimensions, viewing conditions and content. Creative composition and production requirements are planned together to prepare files for the intended application.
Outdoor communication needs a main message that can be recognised quickly. I consider the scale of the headline, product and brand mark around the viewing conditions. Printed material read up close can carry more detail and a different information sequence.
In brochures, leaflets and other print, the reading order matters as much as the imagery. Folds, transitions between sides and the order of headings inform the layout. When content grows, we discuss the format or number of pages rather than forcing it into a crowded space.
THE IDEA TAKES SHAPE
From the first brief to the final delivery, every step follows the same visual direction.
Bleed, safe areas, colour settings and resolution depend on the producer’s requirements. Similar applications may use different dimensions with different suppliers. I obtain the final technical details and check the design against them before export.
A campaign may appear on posters, billboards and smaller print pieces. The core idea remains connected while each surface gets its own scale, crop and reading structure. Presentation mockups help evaluate direction; production files follow the actual dimensions and specifications.
Deliverables and file requirements are agreed individually for each brief.
We review the location, dimensions, content and producer’s specifications, listing print and outdoor formats separately.
I establish the message hierarchy for the viewing distance and develop the appropriate compositions.
I apply the approved direction to the selected surfaces, considering folds, framing and format-specific needs.
I review bleed, safe areas, colour and resolution against the technical specifications and prepare the print files.
LET’S DEFINE THE NEED
A few sentences in response to these questions are a useful starting point for understanding your needs and defining the scope.
The scope here is design and preparation of production files. Printing, purchasing, materials and installation responsibilities are defined separately. I can work with your supplier’s technical specifications.
The idea can carry across, but enlarging the file may not be enough. Text density, image resolution and viewing distance require a composition review. We assess the source files to define the adaptation.
Final dimensions, cutting or folding templates, file requirements, approved copy and suitable images are needed. The files are checked against the producer’s specifications.